BONICA in Grasse: Perfume Week & a New Milestone

Nestled in the hills of the French Riviera, Grasse, France has long been recognized as the birthplace and capital of modern perfumery. For centuries, this historic city has been the heart of fragrance creation, where the world’s most skilled perfumers, raw material growers, and fragrance houses have honed their craft. Its unique microclimate, fertile fields of flowers, and unmatched tradition of artistry make it a place where scent and culture truly converge.

This summer, our team returned to Grasse to attend the annual Perfume Week, an industry gathering that connects the global fragrance community. Every visit to this city leaves us inspired, but this year was particularly meaningful as it marked an important new milestone for us.

Gathering Global Inspiration

Perfume Week is one of the industry’s most important gatherings, bringing together perfumers, fragrance houses, and brands from across the globe. This year, we gained valuable insights into emerging raw materials, evolving market trends, and innovative techniques shaping the future of fragrance. Each connection and exchange deepened our commitment to creating scents that transcend borders and speak to universal emotions.

Cinquième Sens Certification: Elevating Our Craft

During this trip, we celebrated a significant milestone: completing the Olfactive Designer’s Program at Cinquième Sens. Founded in 1976, Cinquième Sens trains professionals and enthusiasts to deepen their expertise in raw materials, fragrance evaluation, and brand development.

This advanced program strengthens our ability to craft scents with even greater technical precision and creative depth. It also reinforces our Olfactotherapy philosophy—the fusion of artisanal perfumery and the therapeutic energy of nature—ensuring that every BONICA fragrance continues to be more than a scent, but an experience.

What This Means for You

Our experiences in Grasse will soon be reflected in BONICA’s upcoming collections. Each creation will capture the warmth, vibrancy, and artistry we encountered in the heart of perfumery, designed to elevate your everyday life with fragrance.

Thank you for being part of our journey. We look forward to sharing more with you soon.